04
Partnership · 04 of 06

Funnel
Design.

A funnel isn't a landing page with a button. It's a documented customer journey — awareness to conversion — where every stage has a job, and every transition is intentional.

01The funnel stages
Stage 01 — Awareness
They don't know you exist.
Content strategy at this stage is pure interruption — stop the scroll, make an impression, earn the follow. The metric here isn't conversion. It's reach and retention. We're planting the flag.
Content typePain-point hooks, curiosity-gap videos, trending format with niche-specific overlay. The brand appears as recognition, not as a pitch.

CTA at this stageFollow, save, or share. Never buy. The relationship doesn't exist yet.
Stage 02 — Consideration
They're watching. Not deciding.
This is where most brands blow the funnel — they pitch too early. At consideration, the brand's job is to demonstrate credibility, reduce objections, and build the emotional case before the logical case.
Content typeTransformation content, social proof, behind-the-scenes process. The brand proves the claim without making the claim directly.

CTA at this stageDM for more info, link in bio, free resource download. Low-commitment next steps.
Stage 03 — Conversion
They're ready. Don't overthink it.
The conversion stage fails when brands add friction at the moment of decision. The offer is clear, the mechanism is simple, the objections have already been handled in the consideration stage.
Content typeDirect offer, deadline/urgency, testimonial stack. The sell is already warm — this is the closing environment.

CTA at this stageDirect purchase, booking, or sign-up. The path is singular and unambiguous.
Stage 04 — Retention & Referral
The purchase is the beginning.
Post-purchase content strategy is where compounding returns live. A customer who refers is worth 3–5 new acquisitions. The funnel doesn't end at conversion — it loops back into the awareness stage with social proof.
Content typeOnboarding sequences, result documentation, community content. Turn buyers into case studies.

CTA at this stageShare your result, tag us, refer a friend. The loop closes and restarts.
02What's built
01

Funnel map document

Every stage mapped with content type, CTA, and transition trigger. A visual document you can hand to anyone who produces content for the brand.

02

Stage-specific content calendar

Content planned per funnel stage — not just per day. The calendar makes clear when we're building awareness vs. driving conversion.

03

Objection-handling content bank

Every major objection mapped to a content piece. By the time someone reaches the conversion stage, resistance is already neutralized.

04

Lead magnet strategy

Designed around the consideration-to-conversion gap. The lead magnet's job is to earn trust and permission — not just an email address.

05

DM conversion scripts

For brands where DMs are part of the funnel. Documented, brand-voice-aligned scripts that move conversations from warm to committed.

06

Post-purchase content plan

The referral loop strategy. Turns buyers into social proof engines — documented content prompts, testimonial requests, and result-sharing frameworks.

01
Social Media Post Design
02
Complete Branding Guidelines
03
Content Strategy
04
Funnel Design
05
AI Website Design

A funnel is a documented
customer journey. Not a page.

Every stage has a job. Every transition is intentional. Every piece of content knows which stage it's serving.

Book a strategy call → Back to portfolio